Breaking Barriers: How CRM API Integration Can Transform Your Sales Game

Icons for charts, email, and productivity converge within a laptop screen that reads API.

Your CRM (or lack thereof) can lead to your sales doing one of three things:

  • Sinking
  • Swimming
  • Merely staying afloat

Since using a CRM can improve everything from your sales forecast accuracy to conversion rates, it should be a no-brainer, especially since there’s roughly a 900% ROI.

But get this: nearly 20% of businesspeople — people who know all the benefits a CRM brings — still hit a barrier that prevents them from using this game-changing software as part of their everyday business model.

That barrier is a perceived lack of CRM API integration.

It’s true some CRMs are more flexible than others. And yes, it just so happens Inline CRM has nearly 50 open CRM APIs. And if there’s an API missing from our list, we consider integrating as needed so clients get the functionality they want.

Let’s see why this concept is so crucial for your success.

CRM APIs Help You Tailor Your Scripts

As we’ve mentioned before, specifics sell.

And you’re selling specifically to the prospect you’re engaging with at that moment — no one else.

Personalizing your script to their specific situation will increase your odds of gaining or retaining a customer.

Here’s an example.

Imagine you’re on a call with a customer and you learn the year, model and mileage of their primary vehicle. You want to educate them on upcoming maintenance needs, or when they can expect things to start malfunctioning.

And you can tap into recommended maintenance instantly thanks to our CarFax CRM API. Sincerely educating them accomplishes two things: They’ll be more likely to trust you since you’re stating facts about their vehicle. And you’ve reinforced the notion something, at some time, will need their attention.

CRM APIs Help You Target Upsells

Let’s say you’ve identified a potentially major malfunction looming with your prospect’s vehicle and they say they “have a guy” who will be able to fix it on the cheap.

Maybe that’s true. But many people don’t appreciate that auto repairs cost 25% more than they did just a couple of years ago!

You’ll be able to tell your prospect how much they’ll realistically have to spend on their specific repair — down to the dime and in real time — since Inline CRM has an open API with RepairPal.

Building off our previous point, imagine informing your prospects they should expect to pay on average $1,100 to replace the radiator of their 2015 Hyundai Santa Fe without an extended warranty. But, if they had your coverage, they could expect to save $400 their first alone with a specific level of coverage.

See? Your sales reps will sound more knowledgeable — and convincing — when they can spout specifics. That’s much more effective than rough estimates or vague statements.

APIs for CRMs Localize Everything

Question: How many browser windows do you have open right now?

We’re going to take a wild guess and say seven or eight.

That’s… probably five or six too many.

The reason we asked is because the average employee uses a whopping 11 applications to do their job! There’s no quicker way to waste time than by hopping from one tool… to another… to another… to… well, you get the point.

In fact, most of us spend two hours a day looking for relevant data that’s scattered across multiple software.

CRM APIs like Inline’s centralize productivity in one efficient ecosystem. That can lead to a 30% jump in efficiency.

Just think how much more could your company sell with 30% more time.

CRM APIs Automate the Mundane

What do data entry, sending welcome emails and copying/pasting customer information have in common?

For one, they’re important to your bottom line. They also happen to be major time killers.

But CRMs with open APIs can automate these types of mundane tasks and more.

This is why our engineers were keen to synch MailChimp with our CRM.

Here’s how it works: When you add a lead within our system, that same lead will be added to your MailChimp campaign. And when a prospect or client opts out of MailChimp notifications, they’ll be opted out in our system.

That’s just one example of one API where you no longer have to double your workload!

In Summary

The more the merrier when it comes to the number of APIs your CRM can have — and thanks to our open API architecture, data can be entered or extracted through practically infinite methods. Currently, Inline CRM integrates with nearly 50 vendors to boost sales and productivity daily.

These capabilities assist with:

  • Click-to-call dialing
  • Credit card processing
  • Scheduling and sending web-based reports to your specifications

So, that leaves 45 or so more ways we can help.

Contact us for a full list or a free, no-obligation demo.