Your Process
As an extended warranty and Vehicle Service Contract marketer, you know that sometimes your customers will try to decide against purchasing additional protection for their new or used vehicles. You, as a business owner, are perfectly aware that having these warranties at their disposal will benefit them in the long run, however, there could be some aspects of buying warranties that make your customers second guess themselves. This is your opportunity to tell them about all of the advantages that come with extended warranties and vehicle service contracts. Explaining the overall cost-effectiveness and pluses that come with extended warranties will show your customers that you are a trusted source of information as they go through the buying process. This positions your role as an educated provider as well as a qualified expert within the industry.
Upfront Cost vs. Potential Cost
The most common determining factor for customers to purchase an extended warranty is always going to be the cost. Telling your customers the upfront cost would be cheaper than the risk they take on if they leave without a warranty can sway them significantly in favor of signing a contract with you. With so many customers wary of the extra cost associated with extended warranties, it’s important to guide them through the benefits of having one.
What is included
An extended car warranty is a short term insurance policy that protects customers from extra costs that could come from random accidents and unforeseen repairs. These agreements last for an agreed-upon amount of time and miles on the vehicle.
Why they need it
Warranties are an investment in having peace of mind as a buyer. Selling extended car warranties is easier when the payments are parceled out along a few months. Most people don’t have a chunk of funds set aside for costly repairs, so having a warranty available to protect your customer from any potential damage could save them a lot of money.
